
Bridging the gap between evidence and commercialization

Meet Your Go-To-Market Partners
Remove the guesswork, board-pressure, and cost of planning your early - and lasting - Go-To-Market & Commercial strategy.
As an early-stage MedTech founder, you’ve spent years pouring everything into R&D, building a great product, securing regulatory approval, and attracting investors.
When it comes to going to market and sales, we know it can feel overwhelming; like you're starting from scratch. In many ways, you are. But you don't have to do it alone.
With 25+ years of combined commercial experience scaling emerging MedTechs, PathovaGTM helps you build and optimize your Commercial infrastructure and execute on your Go-To-Market strategy.
Services
We use focused sprints to bring speed, clarity, and discipline to GTM execution. Each sprint delivers tangible progress, fixed costs, and no wasted motion.

Aviv Lubell
Co-Founder, Fractional Revenue Leader

Chris St-Amour
Co-Founder, Fractional Revenue Leader

David Kovac
Co-Founder, Fractional Revenue Leader