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Bridging the gap between evidence and commercialization 

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Meet Your Go-To-Market Partners

Remove the guesswork, board-pressure, and cost of planning your early - and lasting - Go-To-Market & Commercial strategy.


As an early-stage MedTech founder, you’ve spent years pouring everything into R&D, building a great product, securing regulatory approval, and attracting investors.

 

When it comes to going to market and sales, we know it can feel overwhelming; like you're starting from scratch. In many ways, you are. But you don't have to do it alone.

 

With 25+ years of combined commercial experience scaling emerging MedTechs, PathovaGTM helps you build and optimize your Commercial infrastructure and execute on your Go-To-Market strategy.

Services

We use focused sprints to bring speed, clarity, and discipline to GTM execution. Each sprint delivers tangible progress, fixed costs, and no wasted motion.

0

Sprint

Free Commercial Diagnostic

Identify the gaps in your current Go-to-Market strategy.y

1

Sprint

Founder Narrative, Market Messaging, and Stakeholder Targeting

Craft the perfect narrative for investors, partners, and buyers while refining the Ideal Customer Profile (ICP) and exploring the most efficient and effective ways to reach them.

2

Sprint


Pilot Blueprint & Sales Bootcamp

Stop chasing the wrong stakeholders or running aimless pilots with no commercial follow-up. This sprint builds the clarity, narrative, and tactical plan to engage real decision-makers and run a pilot that sells

3

Sprint

Early Commercial Activation (Outreach + Meetings)

 Start getting in the room (or Zoom). Launch early outbound and founder-led sales motions.

4

Sprint

Commercial Infrastructure & Reporting

Set up tools to track traction and prove investor readiness.

5

Sprint

Content Engine & Sales Enablement Assets

Build assets that scale the founder and drive inbound trust.

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Aviv Lubell

Co-Founder, Fractional Revenue Leader

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Chris St-Amour

Co-Founder, Fractional Revenue Leader

David Kovac

Co-Founder, Fractional Revenue Leader

Meet Our Team

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